Year 1: In Review

On Jul 26, 2014 - 2 Comments -

Now that the madness of our 1st Anniversary Party is over, I’ve had a chance to reflect a little on what we accomplished in our 1st year. And after crawling back through a year’s worth of social media posts, I’m pretty goddamn amazed at how much stuff we packed into 12 months of work. Here, for the benefit of posterity, is a timeline of the major events in our first year (I’ll update with the things I’ve inevitably forgotten):

July 8th—Our launch week kicks off! We’re draft only at this point.

July 13th—We threw open the doors to the Lomaland Fermentorium for a one night only preview. It was weird and rad.

August 9th—The Lomaland Fermentorium tasting room soft opening! It was jammed pretty much from the minute we opened. I lost three and half pounds from running around all day.

September 7th—Lomaland Fermentorium grand opening party! Tickets were sold out & a rad time was had by all.

September 30th—Wine barrels get filled with our first two batches of sour beers.

October 21st—Cans launch! An enormous amount of time, money, & effort went into making this happen, and it was such a relief to finally get the cans out the door. Our distributor sold half of the huge initial order on the first day.

November 29th—The 1st Annual Black House Black Friday Extravaganza. This turned out to be an even awesomer event than we thought it would be. 8 unique Black House variations were on-tap & a super fun crowd turned out.

December 4th—Shalomaland Hannukah Party! This may have been my favorite party all year (not including the Anniversary Party)

December 9th—We roll-out draft & cans in Orange County!

December 23rd—The Lomaland Fermentorium Christmas Fiesta. This also turned out to be super fun & convinced us that we’re good at throwing parties.

January 6th—We launched L.A.! And from this day forward, it was impossible for us to keep up with demand, which basically defined our agenda right up until today. L.A. has been absolutely amazing for us.

January 9th—Our distributor picks up an emergency shipment of beer to prevent L.A. from running out. We were blown away.

January 11th—We tap the first keg of Black House w/ bourbon barrel-aged coffee beans, the first beer in the world made with barrel-aged coffee beans.

January 15th—We announce the North Park Flavordome, our first satellite tasting room! Months of demanding physical & mental labor commence.

January 16th—Our first Lomaland Movie Night, featuring “Army of Darkness” is a rousing success.

January 29th—We are named one of the Top 10 New Brewers in the World by RateBeer. My phone rang off the hook for days, all people wanting our beer. I had to tell them all, “No.”

March 6th—We brew our 100th batch.

April 3rd—Our two new 120bbl tanks arrive, doubling our fermentation capacity.

April 29th—We tap three new beers simultaneously: Nitro Black House, Booming Rollers IPA, and a full-scale batch of Black House w/ bourbon barrel-aged coffee beans.

May 15th—We throw open the door of the North Park Flavordome for the first time!

June 6th—We head up to the Bay Area for a couple of sneak preview events. We’re hoping to send beer up to NorCal for real in 2015.

June 13th—Black House Blend cold press coffee goes on-tap at the Lomaland Fermentorium for the first time.

June 26th—Our first bottles go on-sale! Oneida, our Hallertau Blanc-heavy American Pale Ale, becomes our first bottled beer.

July 1st—All of our full-time employees are now covered under our group health care plan!

July 12th & 13th—Our triumphant, completely sold-out 1st Anniversary Party! Bags of our coffee beans debut, along with two limited edition glasses, Phalanx IPA, and a sneak peak of our forthcoming sours

Year 1 Stats

Beers released (does not include pilot batches, casks, etc): Lomaland, Black House, Fortunate Islands, Blazing World, Oneida, Neverwhere, Orderville, Roraima, Southern Lands, City of the Sun, Lost Horizon, Black House w/ bourbon barrel-aged coffee beans, Nitro Black House, Booming Rollers, Funky Lomaland, Monsters’ Park, Phalanx

Other notable accomplishments: Became one of the only breweries in the world to roast coffee in-house, brewed three 30bbl batches of 100% Brett Trois beer, set new record for brewery Kickstarter campaigns, named one of the Top 10 New Breweries in the World by RateBeer, generally excelled at being sexy

Parties thrown: Lomaland Fermentorium Grand Opening Party, Black House Black Friday Extravaganza, Shalomaland Hannukah Party, Christmas Fiesta, Qaanaaq New Year’s Party, 1st Anniversary Party

Starting employees: 4
Ending employees: 24

Barrels brewed: 3,201
Estimated year 2 barrels: 9,340

Bottle Release #2: Phalanx IPA!

On Jul 21, 2014 - 3 Comments -

Well, things went so swimmingly with Oneida bottles, that we've decided to do the bottle thing again. In fact, all signs point to this becoming something we do regularly. 

Bottle release #2 will be Phalanx IPA, which we tapped for the very first time at our 1st Anniversary Party. It's a peachy, juicy, robust 7.5% ABV IPA loaded up with (insanely expensive) Australian Summer hops. We balance the peach/apricot flavor & aroma from the Summer hops with small quantities of Horizon (for dankness) and Chinook (for citrus). 

Phalanx is currently on-tap at both of our tasting rooms, and at a handful of select bars around Southern California. Bottles will start landing on shelves the first week of August.

Why You Should Attend The Best Party Ever

On Jul 10, 2014 - 0 Comments -

We're having our 1st Anniversary Party this weekend (TICKETS!) It will go down in history as the best party in the history of parties. Ever. Here's why:

1) This is the finest collection of beer we've ever assembled. The three barrel-aged sours are tasting amazing: tart, oaky, funky, delicious. Bourbon Barrel-Aged Monsters' Park is a barrel-bomb, and the version with coffee is the best stout we've ever made: super aromatic, ultra flavorful, incredibly complex.

Phalanx--our brand spankin' new 7.5% ABV, 100 IBU IPA--will be debuting, and it is tasting awesome, sporting loads of apricot/peach hop flavor & aroma. Mega Black House is a coffee-drenched beast of an imperial stout. Funky Lomaland is a beautifully funky saison, and the white wine barrel-aged version is on a whole different level of radness.

Monsters' Park with rye barrel-aged coffee is easily the finest display yet of what is possible with barrel-aged coffee beans in beer. Fortunate Islands with grapefruit zest and Black House with toasted coconut & cacoa nibs are tasting room favorites for a reason. Both of the barrel-aged cold press coffees are remarkably tasty: the red wine version is citrusy, peachy, chuggable, and the rye version is a real sipper, with loads of barrel character. The casks are going to be ridiculous. And that's not even everything on the list...

2) We'll be selling these stunning Ritzenhoff crystal glasses that we painstakingly imported from Germany. They are simply the finest beer globes money can buy. 250 available, $12 each, limited quantities at ALL SESSIONS.

3) We'll be selling bags of our coffee beans for the very first time, including freshly roasted Black House Blend & extremely limited quantities of bourbon & red wine barrel-aged beans at ALL SESSIONS!

4) You guys liked the 5oz taster glasses that come with admission so much, that we made these limited-edition, gold foil 13.5oz anniversary glasses. They'll be $8 each; just 144 in existence, so they'll go quick. Available at ALL SESSIONS.

5) The people. Every time we throw a big party, the raddest, most fun, least douchey people in San Diego show up. Come party with the beautiful people.

Alright, I hope that's enough to persuade you. This really will be an epic fiesta, and it'd mean the world to us if you came. Hope to see you July 12th & 13th!